Inhale is the future of inhalers. Never again worry about forgetting your inhaler. With inhale as long as you have your phone you will have your inhaler to use at any time you need it.
The inhaler is designed for the modern day where everyone has a cell phone and likes to carry as little as possible when they leave the house.
The script font was picked because of how well it flowed, creating a logo type that really feels like its breathing. Which goes in to the whole concept of creating an app and a new type of inhaler that is with you wherever you are without having to carry any thing extra besides your phone.
Extensive research and planning was done to find out what people with asthma would need and benefit from the most in a inhaler/app.