STRONG ZERO

THE PROBLEM

Strong Zero is a Japanese type of alcohol called chu-hi which can not be obtained anywhere in the world but Japan. While Strong Zero is widely known and popular the branding and packaging only speaks to its region of the world.

THE SOLUTION

To solve this problem I have created a more universal brand and packaging that could be used if Strong Zero were to ever expand out of Japan and try to reach a more global audience with their product.

BRANDING

NEW IDENTITY

WEB INTERACTIONS

PRODUCT SHOTS

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PROCESS WORK